Web Growth Manager

The Sage Group’s client, a well-known marketing tech company, is seeking a Web Growth Manager to evolve the global web experience with a sharp focus on growth, funnel optimization, and AI-powered personalization. This role will execute strategies that drive top-of-funnel acquisition, optimize visitor-to-lead conversion, and build personalized, scalable digital experiences. You’ll partner cross-functionally with Marketing, Engineering, UX, and other stakeholders to build innovative, data-driven web journeys that directly impact pipeline and revenue growth.
This is a unique opportunity to sit at the intersection of AI innovation, growth strategy, and digital experience design, helping the company scale its digital presence while delivering world-class journeys for our diverse B2B customer segments.

How You Will Make a Difference:

• Own and accelerate product-led conversion across the website — designing experiences that let visitors try, learn, and convert directly through interactive demos and guided product exploration.
• Build, test, and optimize self-serve demo experiences (using platforms like Navattic) to showcase product value early in the buyer journey.
• Prioritize and deliver initiatives that strengthen the bridge between website engagement, demo interactivity, and product activation.
• Lead discovery efforts grounded in user behavior, funnel data, and competitive benchmarks to identify opportunities for innovation in the self-serve experience.
• Partner with Product Marketing, Demand Gen, and Growth Engineering to ensure demo experiences drive qualified, high-intent leads into the sales and onboarding funnel.
• Support a 6–12-month roadmap for product-led web experiences and demo optimization — aligning with the company’s growth and self-serve acquisition strategy.
• Collaborate with Design and UX to maintain seamless, high-performing experiences that communicate product value intuitively and beautifully.

Who You Are:

• 5+ years of product management experience, including 3+ years in growth or web product.
• Proven success driving measurable top-of-funnel growth & conversion optimization for B2B SaaS or e-Commerce companies.
• Hands-on experience implementing AI-powered features in digital products.
• Strong background in web analytics, experimentation, and funnel analysis.
• Proficiency with analytics tools (Google Analytics, Tableau), A/B testing platforms, Product demo platforms, and CMS.
• Understanding of SEO, marketing automation, and lead management platforms.
• Ability to define product roadmaps, write detailed requirements, and deliver with agile teams.
• Strong analytical mindset, experience in growth hacking via experimentation and PLG.
• Excellent communication skills, ability to influence both technical and executive stakeholders.
• Experience scaling global websites across multiple languages and markets
• Knowledge of B2B SaaS or e-Commerce product growth models.

Duration:

This is a one-year contract that may extend
Compensation: $55-60 hourly, W-2
Location: 100% remote within the United States