One of The Sage Group’s top clients is looking for a Sr Partner Marketing Manager, strong at leading top tier partners directly with co-marketing in the ecommerce space. The client has a proprietary e-commerce platform for online stores and retail point-of-sale systems.
We are looking for a Partner Marketing Manager to join our Global Partner Marketing team to help us build and scale the growth engine that enables our partners to bring more of the client’s platform to the world. You’ll bring this goal to life by planning, executing, and optimizing scalable partner co-marketing initiatives including integrated marketing campaigns, digital activations, virtual, field events and content. This role requires that you’re an experienced IT partner/channel marketer, able to identify and focus on priority initiatives. The ideal candidate is data driven and has a track record of working with partners to build strategic marketing campaigns that drive measurable pipeline. You are someone who enjoys and thrives working cross functionally and managing multiple stakeholder goals towards a common objective. If you are a seasoned partner marketer that understands how we can deepen our relationships with agency partners to ignite performance, this role might be for you!
Responsibilities:
- Enrich and expand relationships with our strategic partners by serving as a marketing consultant, acting as main point of contact for all marketing-related activities, sharing best practices, and guiding the partners towards the client’s platform with verified effective campaign tactics.
- Support partner plans and management of co-marketing efforts, including integrated
- campaigns, events (virtual and IRL), content marketing and other initiatives to accelerate partner referrals.
- Define joint marketing objectives and KPIs with partners and maintain communication on tracking to goals.
- Conduct frequent analysis on campaign performance and present optimization
- recommendations and feedback to partners and internal teams.
- Track how partner leads progress through the sales funnel, and work with partners and internal teams to improve lead conversion.
- Manage a budget and tracking systems to assess the effectiveness of partner marketing programs and campaigns.
- Build and maintain strong relationships with commercial leaders (marketing, sales, partners, ecosystem, and global) within the client’s platform’s Global and Regional teams as well as the broader Commercial and Partnerships teams.
- Assess and prioritize projects that drive impact towards targets and align to the Commercial Marketing org’s strategy.
- Answer partner marketing requests, prioritizing workflow and identifying new opportunities.
- Have a deep knowledge of full funnel marketing, from how we expand our brand awareness and shift perception, to how we demonstrate our value proposition through demand generation, cross-sell, upsell, referral and retention campaigns.
- Develop infrastructure, operational efficiencies and continuous improvement for various projects.
- Foster a culture of critical thinking and healthy debate to ensure we’re focusing on the right things at the right time.
- Share campaign insights and performance results on a regular basis across the Plus business.
- Produce and deliver presentations to internal and partner audiences.
- Educate partner managers and the partner community on global and regional marketing initiatives, including product marketing, customer marketing, digital activations, campaigns, content and PR initiatives.
Qualifications:
- Fluency in English.
- 8+ years of experience leading B2B tech partner marketing with top partners, with 8+ dedicated to working directly with partners in a partner/channel marketing role (e-commerce ecosystem experience strongly preferred)
- Experience producing successful omni channel demand generation and integrated marketing campaigns to reach commercial targets, experienced with Salesforce
- Experience managing multiple stakeholders with different opinions to a common outcome
- Strong influencing and negotiation skills
- Experience running and coordinating IRL events
- Excellent communication and organizational skills with the ability to stay focused on the big picture and pay attention to details
- Proven ability to lead and execute on projects that involve alignment and collaboration across disciplines and crafts
- Experience informing and influencing commercial business and product marketing strategy
- A resourceful attitude and be motivated to proactively seek out information to influence action
- Ability to thrive in uncertainty, resolve ambiguity, and think quickly on your feet
- Experience working with a global company and expertise executing across time zones and Cultures
Bonus points:
- Experience working with ecommerce agencies
- Strong knowledge of the ins and outs of the client platform
Location:
100% remote in USA
Duration: 6 months to start, with strong contract to hire intentions
Compensation: $75-100hr
