Product Marketing Manager, Migrations

The Sage Group’s client is looking for a Product Marketing Manager to join their Data Center and Migrations marketing team. As a member of the team, you’ll be responsible for implementing marketing campaigns to increase the adoption of cloud products for both SMB and enterprise customers. You will also be responsible for ensuring the retention of our existing customer base and increasing the satisfaction scores of this audience. This will require you to be extremely detail-oriented, analytical, and comfortable with presenting work to leadership and stakeholders as you will partner closely with Product, Operations, and Sales. You’ll be responsible for leading our marketing programs across a number of cross-functional teams and ensuring a seamless customer experience throughout all milestones.

Responsibilities:

• Set comprehensive GTM strategies that include customer segmentation, messaging, and internal enablement
• Apply your strong customer-centric focus to all content and programs
• Partner with sales leadership and enablement to craft high-touch and low-touch enablement programs
• Create high-quality assets for use by demand gen, sales, and partners. This can take the form of blogs, webinars, website content, community posts, and more
• Team player who is comfortable in content sparring sessions, and can influence stakeholders
• Distill complex processes and sets of information into clear written communications
• Drive projects to completion and maintain a high-quality bar

Qualifications:

• 5+ years of product marketing experience, ideally in B2B SaaS, or have an aptitude for understanding and ramping on new technologies
• Experience being responsible for creating, driving, and managing go-to-market plans across a variety of owned channels
• Eager to jump in to get things done and not get flustered in a fast-paced and often changing environment
• An understanding of both PLG and sales-led GTM tactics to execute go-to-market plans across the appropriate mix of channels
• Enjoy writing unique and compelling content for a diverse set of influencer and executive decision-maker personas
• Be a passionate, self-starter with a can-do attitude who likes to make data-informed decisions
• Be able to spot opportunities to improve, and have a keen understanding of how to translate customer needs and market demand into messaging, content, and sales enablement
• Thrive on teamwork and experience building relationships with peers and stakeholders across marketing, product, sales, and more
• Have worked to deliver campaigns that move the needle and turn heads in the market
• Experience making data-driven decisions and tracking campaign performance to drive the best results
• Can translate projects and initiatives into business impact

Duration:

6 months
Location: Remote; US Only
Compensation: $80/Hour