Product Marketing Manager, Enterprise

Summary

The Product Marketing Manager is responsible for developing and executing marketing initiatives that drive product awareness, adoption, and business growth. This role owns and manages individual marketing campaigns aligned with existing product and go-to-market (GTM) strategies, collaborating cross-functionally with Product Management, Demand Generation, Creative, Sales, Sales Enablement, and other marketing teams. The ideal candidate combines strategic thinking, strong project management skills, and data-driven decision-making to deliver impactful marketing programs.

Key Responsibilities

• Own and execute product marketing campaigns across multiple channels in support of established product and GTM strategies.
• Develop and maintain strong partnerships with Product Management and other key stakeholders.
• Create and execute GTM launch plans for new product releases and feature launches.
• Monitor campaign performance, analyze results, and provide strategic recommendations based on data and insights.
• Coordinate cross-functional efforts to ensure successful campaign and launch execution.

• Create and maintain sales enablement materials, including battlecards, sales plays, and competitive positioning documents.
• Develop customer-facing marketing assets such as website content, pitch decks, blogs, and other collateral.
• Support sales teams with messaging, positioning, and product-related content.

• Identify marketing opportunities through market research and analysis of customer needs and industry trends.
• Evaluate market dynamics, competitor positioning, market share, strengths, and weaknesses.
• Forecast business opportunities and support targeted market share growth initiatives.
• Collect, analyze, and summarize market data, customer insights, and performance trends.

• Improve product marketability and profitability by identifying and capitalizing on market opportunities.
• Collaborate with product teams on new product development and positioning strategies.
• Support organizational goals by contributing to broader marketing initiatives and projects as needed.

Qualifications

• Bachelor’s degree in marketing, Communications, Journalism, or a related field.
• Minimum of 6 years of experience in Product Marketing, Marketing Strategy, or a related marketing function.
• Proven experience developing and executing go-to-market strategies and product marketing campaigns.
• Strong stakeholder management and cross-functional collaboration skills.
• Experience in creating sales enablement and customer-facing marketing content.
• Strong analytical skills with the ability to translate data into actionable recommendations.

Preferred Qualifications

• Experience in B2B SaaS environments.
• Experience marketing to enterprise-level audiences.
• Familiarity with the IT industry and technology products.