Marketing Data and Insights Manager

Marketing Data and Insights Manager

The Sage Group’s client, a fast-growing cybersecurity start up, is seeking a Marketing Data and Insights Manager to own the analytical point of view on marketing performance across the company’s insurance and security businesses. You will connect data from across the marketing and sales stack, explain what is driving results, and bring marketing leadership recommendations that change what we do next.

This role is weighted toward insight over reporting. Dashboards matter and you will keep them healthy, but the true value you’re going to bring is analysis and the judgment behind it. You will partner closely with marketing operations, sales operations, data engineering, data science, and marketing leadership.

Key Responsibilities

• Funnel & Campaign Analysis: Run end-to-end analysis across both the insurance and security businesses, from awareness and demand capture through intent, pipeline, and closed revenue. The two funnels behave differently and you will need to understand each, including the go to market motions that go into them so you can identify where the funnel is leaking, which channels are carrying weight, and what should change.

• Insights & Recommendations: Get past simple metrics to the insight. Bring campaign managers, growth leads, and marketing leadership data-backed recommendations they can act on. That includes calls on what to repeat, what to cut, and where to move our collective marketing efforts.

• Data Synthesis: Pull together CRM, marketing automation, ad platform, web analytics, and sales engagement data to answer questions no existing dashboard can. Often, data arrives messy, from sources that don’t join cleanly. You should be able to reach an answer on your own.

• Measurement Framework Design: Establish how we goal, measure, and optimize areas of marketing investment that do not yet have a consistent standard. Help define the metrics, set the benchmarks, and get marketing and sales agreeing on the definitions and what matters.

• Executive Reviews: Own the analytical narrative for the monthly CMO Data Review and the quarterly Marketing and GTM QBRs. You help decide what the story is and surface what leadership needs to see.

• Reporting & Dashboards: Design and maintain performance dashboards for weekly, monthly, and quarterly stakeholder reporting. Keep metric definitions and tracking integrity sound so the numbers hold up under scrutiny. Build toward self-service so teams can answer routine questions without you.

• Cross-Functional Collaboration: Serve as the primary liaison connecting Marketing with Data Engineering, Data Science, and Sales Operations

Qualifications & Skills

• 5+ years of experience in B2B marketing analytics and Insights

• BI Tools: Experience with Looker (or Tableau)

• Modern Tooling: Active usage and understanding of Salesforce, Marketo, Google Analytics and Ad Platforms required. Outreach and Chillipiper are highly desired

• Funnel Mastery: Deep understanding of B2B marketing funnels, attribution concepts, and performance metrics (CAC, LTV, conversion rates, pipeline velocity)

• Communication: Exceptional ability to verbally and visually communicate complex analytical findings clearly to non-technical stakeholders and executive leadership

This is a long-term contract, likely contract-to-hire
Fully remote within the United States
$60-75 hourly pay (DOE), W-2
Medical, dental, vision and 401(k) with matching offered