Manager, Integrated Campaigns, Compliance

Manager, Integrated Campaigns, Compliance
Contract, 6+ Months (Opp to Convert) | Remote w/in U.S. | $75-105 /hr

A client of The Sage Group, a leading governance, risk and compliance (GRC) SaaS company, serving 1 million users from over 25,000 organizations around the world, is searching for an Integrated Campaigns Manager. Their software enables holistic and informed conversations about GRC and ESG to ensure CEOs, CFOs and the board have an integrated view of audit, risk, information security, ethics and compliance from across the organization.

The Integrated Campaigns team within the Demand Generation organization owns the campaigns that win new business. The team turns priority solutions and buyer insight into coordinated, multi-channel programs that drive demand, MQLs, and pipeline, working closely with Product Marketing, Content, Performance Marketing, Field Marketing, Sales Development, and Sales.

The Integrated Campaign Manager, Compliance will own the land motion for Entities solution, targeting General Counsels, Corporate Secretaries, and legal operations leaders. Reporting to the Director/Senior Manager, Integrated Campaigns, you will own campaigns end to end, from strategy through activation, Sales handoff, and optimization while building a scalable, repeatable and AI-enabled campaign engine.

Key Responsibilities

• Own the Compliance land campaign portfolio. Adapt Product Marketing’s messaging brief into campaign plans that drive demand, and set success measures tied to MQLs, sourced pipeline, and opportunity conversion.

• Research, develop, and execute end-to-end campaigns that drive top-of-funnel demand among GC and CoSec audiences through coordinated, multi-channel journeys and account-based plays, using target account lists and intent and trigger signals.

• Align stakeholder teams. Brief Content, Performance, and Field Marketing, equip Sales Development and Sales with talk tracks and follow-up expectations, and give regional teams adaptable campaign kits.

• Measure and optimize. Review performance from engagement through pipeline and apply learnings to the next brief, message, and investment decision.

Required Qualifications

• 6+ years of B2B demand generation or integrated campaign experience, preferably in enterprise SaaS, with level set by depth of experience.

• Track record writing campaign briefs and orchestrating multi-channel programs, from strategy through hands-on execution, that deliver MQLs, opportunities, and sourced pipeline.

• Account-based marketing experience, including target account lists, intent-based plays, and multi-channel sequencing.

• Analytical and strong communicator, able to turn complex products into clear buyer narratives and own performance reporting.

• Collaborative partner across Marketing, Sales Development, and Sales.

Strongly Preferred

• Experience marketing to legal, governance, or compliance audiences, or to buyers of legal tech or governance software.

• Familiarity with 6sense, Marketo, and Salesforce (or comparable tools) and practical use of AI to accelerate campaign development.

Success Measures

• Top-of-funnel demand. Entities campaigns grow engagement among target GC and CoSec accounts, tracked by net-new accounts engaged, target account reach, and inquiry volume.

• Pipeline impact. Engagement converts to MQLs and sourced pipeline in priority segments, tracked by MQL volume, MQL-to-opportunity conversion, and sourced pipeline against quarterly targets.

• Execution and improvement. Campaigns launch on schedule with clear owners and handoffs, and learnings improve launch speed and conversion over time.