Lifecycle Marketing Manager

Consumer Lifecycle Marketing Associate Manager

The Sage Group’s client, a beloved tech company in the delivery space, is seeking a smart, detail-oriented Lifecycle Marketer to join their Retention Marketing Team.

The mission of our Retention Marketing team is to build lasting relationships with our audiences – consumers, drivers and/or merchants – as soon as they engage with us by providing them with a personalized, cross-channel experience that delights them and drives them to return to us to find the products and experiences that are relevant to them.

About the Role:

– As a Consumer Lifecycle Marketing Associate Manager on USMP, you will lead the strategy, development, and execution of CRM campaigns aimed at testing, launching, and scaling local initiatives in the US Marketplace.
– Your work will directly drive adoption, engagement, and retention through targeted channels including email, push notifications, and in-app messaging.
– You will take ownership of key performance metrics and craft consumer-first strategies to drive growth, increase retention, and support local requirements.
– This role requires close cross-functional collaboration to deliver high-impact campaigns that not only achieve business objectives but also create a best-in-class experience that delights our consumers.
– You will report to the Consumer Lifecycle Marketing Senior Manager on our Growth Marketing team within our Marketing organization.

The role offers you the opportunity to:

– Develop and lead a cohesive US local markets CRM strategy across the customer lifecycle, spanning automated and ad hoc campaigns that drive adoption and engagement.
– Partner cross-functionally with Product, Integrated Marketing, Promo Strategy, and Marketing Ops to align campaign strategy, incentive design, and flawless execution.
– Create campaign briefs that translate business needs and audience behaviors into clear CRM strategies, including optimal channel mix, targeting, and touchpoint planning.
– Ensure strategic alignment with broader lifecycle efforts, coordinating with lifecycle marketing peers to complement existing Consumer CRM communications.
– Elevate campaign quality by contributing to weekly strategy reviews that enforce high standards for relevance, creative consistency, and audience value.
– Advance personalization by deepening audience segmentation and tailoring CRM messaging to drive relevance and engagement.
– Track performance rigorously, establishing benchmarks and delivering actionable reporting to optimize future programs and demonstrate business impact.

Top candidates will bring the following skills and experiences:

– 5+ years of experience in lifecycle, retention, or growth marketing—or in adjacent functions like strategy & operations or management consulting.
– An operator-first mindset—this candidate is a structured, systems-oriented executor who brings a product-like approach to CRM: prioritizing precision, scale, and efficiency.
– Proven ability to drive business outcomes through cross-channel campaigns, personalization, and data-informed decision making.
– Strong cross-functional collaborator, especially with Product, Strategy & Operations, Promo Strategy, Finance, Analytics, and Creative teams.
– Hands-on with CRM tools, segmentation platforms, and complex data environments.
– Comfortable owning ambiguous problems and leading initiatives from strategy through execution.
– Collaborative, low-ego partner with strong interpersonal skills who thrives in matrixed environments and drives cross-team alignment.
– Bachelor’s degree or higher; MBA a plus
– Spanish language fluency is a plus

Duration: 4-month project
Compensation: $ 65-69 hourly, DOE, w-2
Location: Remote within the United States