Lifecycle & Demand Generation Campaign Manager

The Sage Group’s client, a leading SaaS company is looking for a Senior Lifecycle & Demand Generation Manager to join our Marketing Lifecycle team and help build and execute multi-channel campaigns that drive customer expansion, demand generation, and revenue growth across our portfolio.
You’ll play a strategic and hands-on role shaping lifecycle and demand generation programs already in motion, while helping the team maintain continuity across high-priority work. This role is ideal for someone who can ramp quickly, work independently, and confidently partner across functions to keep programs moving and improving.

You’ll work closely with product marketing, data science, audience strategy, paid media, operations, and sales teams — giving you exposure to how a world-class growth engine operates, while owning meaningful campaign strategy and execution from day one.

You might love this role if you:

• Bring a customer-centric lens to lifecycle and demand generation strategy – shaping audience segmentation, messaging architecture, timing, and channel orchestration to deliver cohesive experiences that drive measurable performance and revenue outcomes
• Thrive as the strategic lead for your programs – setting direction, aligning cross-functional partners, and partnering with a campaign manager to drive execution while maintaining ownership of outcomes
• Love data and insights and partnering closely with the Data Science team on the experimentation roadmap and analysis, analyzing funnel performance, and translating learnings into stronger campaign strategy
• Enjoy turning performance data into clear program-level insights, MBRs, presentations, and stakeholder-ready narratives that connect campaign learnings to business impact
• Have a growth mindset and are eager to solve the problem at hand, apply the solution systematically to scale, and influence stakeholders

Minimum Qualifications:

• 7+ years of experience in lifecycle marketing, campaign strategy, demand generation, or a closely related B2B growth marketing role
• Proven track record of building successful lifecycle marketing campaigns that drive customer growth, expansion, pipeline, or revenue outcomes
• Demonstrated ability to manage and influence cross-functional stakeholders, aligning priorities to drive program outcomes
• Solid experience with marketing automation and CRM platforms (e.g., Marketo, SFMC, HubSpot, SFDC)
• Solid experience with campaign management across channels (e.g. Email, Paid Advertising, Content Syndication, In-Product Messaging, Webinar, Events etc.)
• Able to navigate nuanced audience segments, partner with audience-building teams to clarify targeting, and carry learnings into future campaigns
• Comfortable working with data to inform decisions — we are looking for someone who is able to set hypotheses to inform campaign design, draw conclusions and insights from the latest performance trends, and recommend clear next steps
• Strong attention to detail and ability to manage programs, multiple channels, budgets, and stakeholders simultaneously

6-month contract
Remote in the US
Pay: $55/hour – $60/hour W2