Email Lifecycle Marketing Manager

About the Role:

The Sage Group’s client, a rapidly growing AI company is seeking an experienced contract Email / Lifecycle Marketing Manager to design and build comprehensive email marketing programs throughout the full customer lifecycle, including nurture, onboarding, retention, and upsell/cross-sell campaigns. This role will own execution of customer-facing communications tied to product launches, feature announcements, customer events, and various marketing initiatives.

Key Responsibilities:

• Design and execute email programs that drive customer engagement throughout the lifecycle stages.
• Own customer communications for product launches, feature updates, events, and marketing programs.
• Run demand generation campaigns for webinars and events, optimizing registrations, attendance, and follow-up nurture sequences.
• Partner closely with Customer Success, Product, and Go-to-Market teams to align lifecycle programs with adoption, engagement, and expansion goals.
• Collaborate with Product Marketing and Demand Generation teams to ensure campaign alignment with pipeline objectives and GTM priorities.
• Implement segmentation and personalization strategies to boost engagement, conversion rates, and customer retention.
• Track and analyze campaign performance, reporting on impact to marketing goals and tying email and website metrics to pipeline, Annual Recurring Revenue (ARR), and customer health.
• Evaluate and recommend tools and external partners—including ESPs, customer engagement platforms, and agencies—to enhance and scale the lifecycle marketing engine.

Requirements:

• Experience with Marketo and Salesforce platforms.
• Experience designing and building out email/lifecycle function
• Strong understanding of lifecycle marketing principles with a data-driven mindset.
• Ability to manage complex projects in cross-functional teams.
• Excellent communication skills and ability to translate marketing metrics into actionable insights.
• Startup company experience
• B2B SaaS experience

Duration:

6+ month contract, could extend or convert to FTE
Location: Hybrid – San Francisco, CA or New York City, NY
Pay rate: $60/hr. – $70/hr. W2