ABM Marketing Specialist

The Sage Group’s client, a leading Enterprise Tech company, is seeking a data-driven, results-oriented Account Based Marketing Specialist (3-5 Years of Experience) to join our Construction Account Based Marketing (ABM) team. This is an excellent opportunity to combine your digital marketing and relationship-building skills to help grow account engagement and sales pipeline. You will focus on supporting highly impactful 1:few and 1: many ABM programs that generate key contacts, meetings, and drive pipeline influence.
Working within an innovative demand generation team, as an ABM Specialist, you will be responsible for supporting the planning, organization, and implementation of end-to-end ABM campaigns targeted at different segments of high-value accounts. You will work closely with the rest of the ABM team, sales, customer success, audience marketing, field marketing, product marketing, content, customer marketing, and marketing operations to ensure programs and campaign activities are completed with a high degree of quality.
This position is a role as a full-time contractor and will gain valuable experience collaborating effectively across the organization while driving results.

Responsibilities

• Manage and execute campaigns targeted towards the owner’s segment. This includes curating 1:few campaigns with the most upto-date content available, identifying opportunities to market to this segment, and driving innovation in our 1:many campaigns.
• Manage, execute, and report on targeted campaigns for the owner segment as part of the AccountBased Marketing (ABM) strategy, involving email marketing, 1:1 and 1:few webinars, ABM display advertising, and LinkedIn advertising campaigns.
• Utilize Salesforce, internal dashboards and other tools to report on ABM success metrics and impact on pipeline.
• Utilize 6Sense to create, deploy, and report on display campaigns, and engagement from our top target accounts.
• Utilize Instapage, Folloze, Uberflip, Storyblok, and other tools to create, deploy and report on 1:1 custom account page campaigns
• Support sales team initiatives to ensure alignment and create a feedback loop between sales, marketing, and customer success
• Utilize Sendoso to help create, deploy, and report on direct mail ABM campaigns with sales & other stakeholders
• Help develop, implement, and document ABM best practices, especially for hightouch 1:1 campaigns.
• Research and experiment with innovative ABM technology and tactics, bringing creative ideas to light
• Identify and document opportunities to improve ABM effectiveness through better audience segmentation, marketing techniques, and processes

5+ month contract
Location: Remote from Canada
Pay: $62/hour – $65/hour CAD